Segments

Segments are at the core of data exports in MyPreferences. They enable you to create complex search queries by constructing Search Criteria Rows (SCRs), allowing you to retrieve targeted datasets for use in downstream distribution and activation systems.

Segments can be generic or specific based on your needs. For example, you could build a generic segment that includes users who have subscribed to a preference offering, or a specific segment of users that have granted marketing consent, opted into your Special Offers program, are within the age group of 25-34, reside in New York or Los Angeles, prefer shopping online, and are interested in receiving coupons every Friday.

When you first build your segment, the results will include all matching profiles, and depending on your settings, all associated Preferences, Consents, and/or Custom Fields. As you add filter criteria, the output becomes more refined and targeted.

To learn more, log into MyPreferences and check out the Segments feature guide in our help assistant Helppier.